Motorhomesalon trade fair: 97% more tickets sold and lower costs
Properly setting up online ticket sales, combined with a strong marketing strategy, has a significant impact on the number of visitors to your trade fair. Often, trade fair organizers don’t have a specific ticket sales strategy because they focus on the content of the event—which is understandable. That’s why Fairtix and Reward stepped in to help!
23500
VISITORS
97%
MORE TICKETS
SOLD
23%
LOWER
MARKETING COSTS
Motorhomesalon
A growing trade fair comes with growing pains. Motorhomesalon started as a small-scale event at Antwerp Expo but has since grown into a major trade fair. With its rapid expansion, it also attracted media attention, with GVA covering the event. To ensure a smooth transition and enable further growth, a well-thought-out approach was essential.
Challenges and solutions
A growing trade fair comes with growing pains. Motorhome Salon started as a small-scale fair at Antwerp Expo but has since grown into a large exhibition. To ensure a smooth transition and enable further expansion, a well-thought-out approach was necessary.
Spending a lot of time coming up with ads
Reward edited existing content and transformed it into various online ads. Through A/B testing, adjustments were made in time to optimize results and increase conversion rates.
Liquidity only available after the event
Thanks to Fairtix’s weekly payouts, Motorhome Salon had sufficient liquidity before the event, allowing for more flexible financial planning.
No clear insight into the results of marketing campaigns
Thanks to the collaboration between Reward and Fairtix, all necessary pixels and integrations were implemented, making both online and offline ads measurable. This includes website traffic analysis, QR codes on posters, and ad campaigns within Meta.
Many questions about tickets, leading to unnecessary time loss
Fairtix’s 24/7 customer service handled all inquiries, allowing the organizer to fully focus on the event.
Many manual transactions at the door and extra staff required
Fairtix digitalized the entire entry process, allowing visitors to enter much faster. As a result, two staff members were saved who would have otherwise been needed at the entrance.
Manual processing of discount codes for different visitors
A conversion-optimized online ticket shop enabled seamless collaboration with partners like Pasar. Pasar members could easily purchase discounted tickets.
The collaboration with Fairtix and Reward was truly a breath of fresh air! Always super-fast responses, clear communication, and incredibly valuable insights that helped us elevate our ticket sales and marketing to the next level. Thanks to their proactive approach and support, we could fully focus on the event without worrying about ticket sales or customer service. Absolutely a partner you can rely on!
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